Wiley: For Dummies
Engagement for Dummies anyone?
Our campaign for Wiley’s “For Dummies” book series was certainly engaging. Appealing to 18-35 year olds we helped self confessed dummies star in one of three epic Hollywood-style movie trailers. By simply uploading their photo to the website and proudly owning their dumbness people got to be in their own Hollywood Blockbuster. Being a dummy got EPIC and helped Wiley create a shed load of new fans for their books for Dummies.