Clarkson’s Farm for Amazon Prime Video
Calling Jeremy Clarkson a F***er on billboards across Europe to promote his new show.
Let’s face it, Jeremy Clarkson is a bit…well…polarising. So when Amazon Prime Video asked us to create as much noise in the Nordics as possible for the launch of his new show “Clarksons Farm” we knew exactly what to do.
We filled Stockholm with billboards calling him a F***er (and by that we mean farmer, of course).
The results were staggering and our idea quickly expanded from a tactical activation in Stockholm to a multi-channel campaign across Europe, even earning a prime spot on Amazon’s landing page.