Hospitality Rising


Changing the face of the hospitality sector in the UK

As we’re finding ourselves in the third consecutive year of political turmoil, the hospitality industry is suffering from a chronic labour shortage and recruiting new talent is more important than ever.

In joining this important cause, we delivered a creative platform and integrated campaign to launch the Hospitality Rising movement, with backing from some of the biggest and most iconic brands in the industry.

The platform ‘Rise Fast Work Young’ encapsulates the idea that a career in hospitality is anything but boring. Rather, the campaign positions hospitality as an exhilarating career path that is fun, energetic, and all about collaboration and teamwork.

Bringing this to life, the creative features animated hospitality workers: a chef, waiting staff, barista, mixologist, room attendant and member of management highlighted on colourful backgrounds in the midst of their trade, such as pouring a drink, on the way to make an artisan coffee and holding a notepad ready to take an order. With slogans such as, ‘Sounds like some fun shift ’, ‘Don’t grow old for a living,’ and ‘Work on the frontline of fun’.

The campaign is running across OOH, cinema, digital and social.