Camden Town Brewery

Camden Town Brewery

Capturing the joy of that first sip for Camden Hells.

There’s nothing quite like the moment you take your first sip of an ice cold Camden Hells. Using the brand’s iconic pallet and partnering with illustrator Stevie Gee, we (literally) painted the town red with “Hello Hells” adverts that celebrate that first sip.

Up & down the country we filled streets with murals & fly posters and screens with social films, helping Camden Hells to fill more glasses with their perfectly poured pints than at any time in their history. Cheers!


13% increase in brand awareness

highest brand attribution & recall in the category

(beating the likes of Heineken and Peroni)

more beer sold THAN EVER during the campaign