Co-op: Year of eating together

Our 360 integrated campaign encouraged Brits to get together with family and friends over Co-op’s great tasting food.

Our humorous slice of life commercials got the nation debating. Do you put cheese on a hot dog? What’s the best way to eat a fry up? And, is Die Hard a Christmas film? We certainly did something right as our Christmas topped the charts in Campaign Magazine.

Our campaign helped the Co-op achieve its best trading week in its 175 year history. By Eck! as they say up in Manchester, home of Co-op. We fundamentally reframed how the Co-op was perceived by the nation and colleagues alike putting the co-op firmly back in the hearts of communities across the UK.


From £132m loss in 2016

to £72m profit
in 2018

tripled like for like sales from 2017 to 2018from 2% to 6%

£1.5m revenue more per store via colleague advocacy