The Big Issue
Using smart billboards to make Big Issue vendors impossible to miss.
To help Big Issue vendors be more visible when they’re on the street we added geolocation beacons to their iconic red jackets that connected to digital OOH screens. Whenever the vendors come in proximity to the screens, the beacons trigger and the screens play footage of the seller pointing to where they are.
The campaign was awarded a Cannes Lion for best use of outdoor media.