Our first integrated campaign for Co-op was an all singing, all dancing, all eating Christmas extravaganza.
We brought community groups from across the UK together to perform Tender by Blur. There was a pensioner’s choir, a rugby team, urban beat boxers, a 93-year-old ukulele player and a Manchester reggae act. All proceeds from this much loved single were donated to the Co-op Foundation. It also helped the Co-op flog 16m mince pies and 500,000 litres of Prosecco!
But we didn’t stop there! Oh no. We then got Co-op Members and colleagues together to deliver tens of thousands of Sharing Stockings full of Christmas goodies in their communities.