Camden Town Brewery

Camden Town Brewery

In 2018, thanks to our Hello Hells campaign, Camden Hells shifted more beer than they had ever done before. BOTTOMS UP!

Our Hello Hells campaign had raised the (pub) bar pretty damn high. So in 2019 we propped ourselves at that bar and raised it further with our Fresh as Hells campaign. We created a young and funky graphic identity unlike anything else. You could say this branding was Fresh as Hells too.


Named in Kantar’s top 30 best performing ads globally for creativity and effectiveness