DECATHLON
Bringing products to life in Decathlon UK’s first mass market media campaign.
To launch our new “Let’s Play UK” endline, focused on putting the fun back into sport, we reimagined Cyndi Lauper’s feel-good track “Girls just wanna have fun” and animated Decathlon’s huge range of sports equipment to sing a new hit “Sports just wanna have fun”.
From TV to instore, our distinctive fully integrated campaign resonated with the public, delivering strong cut-through and exceptional results in just 8 weeks.
results
