Klarna had it all. 60million customers (& counting), a distinctive brand identity, and bucketloads of fame thanks to their ‘Get Smoooth’ campaign featuring Snoop Dogg.
JUST ONE PROBLEM – no one knows what ‘Klarna’ actually is! So we created a very explicit campaign. SHOP NOW. PAY LATER. Using. ‘See you later, alligator’ as inspiration we crafted fun headlines linking Klarna’s specific product messages to their big-name brand partners. Jobs a good ‘un.