Absolut: Absolut Labs

Working with Absolut we created a whole new arm to their business.

Using their iconic red along with a distinctive style created in partnership with illustrator Stevie Gee, we literally painted the town red with Hello Hells murals all over the country.

We also made posters and social films which all helped Camden Town Brewery sell more beer than at any time in their history. Cheers!


ONE OF FORBES’ top 5 marketing innovation labs worth emulating in 2016

150 million impressions

a record breaking 17 minute average viewing time

vs the usual 23’s in social media.

5,000 VR headsets sold out in under 2 hours

82 placements