Absolut: Absolut Labs

Working with Absolut we created a whole new arm to their business.

This is Absolut Labs, a tech hub set up to beta test new ideas that elevate people’s nightlife experiences. From the world’s first live streamed 360 degree gig, to creating a mobile game with deadmau5, we’ve helped deepen people’s connections with the brand.


ONE OF FORBES’ top 5 marketing innovation labs worth emulating

150 millionimpressions

a record breaking 17 minute average viewing time

vs the usual 23’s in social media.

5,000 VR headsets sold out in under 2 hours