Absolut: Absolut Labs
Working with Absolut we created a whole new arm to their business.
This is Absolut Labs, a tech hub set up to beta test new ideas that elevate people’s nightlife experiences. From the world’s first live streamed 360 degree gig, to creating a mobile game with deadmau5, we’ve helped deepen people’s connections with the brand.
ONE OF FORBES’ top 5 marketing innovation labs worth emulating in 2016
150 million impressions
a record breaking 17 minute average viewing time
vs the usual 23’s in social media.