Decode the truth

To promote Amazon Prime’s latest film The Mauritanian, we’ve plastered the streets of Stockholm with over 12000 provocative posters designed to look like redacted US government documents.

The posters use AR technology to reveal what is hidden behind censorship and show that there are two sides to the same truth. This engaging piece of content empowered people to discover the story, and teased the core narrative of the film to draw people to Amazon Prime Video to discover the full story.

Along with the posters, our campaign also stretched across DOOH, online videos, social and digital channels.