Forever Beta wins ZupaTech

We’re proud to announce that software company ZupaTech has appointed us as its creative agency partner.

We will support ZupaTech with a fully integrated marketing plan, brand strategy and communications platform. Our initial focus will be the launch of ZupaTech’s much-anticipated market-disrupting zupaBiz, an enterprise-level business operating platform which is currently in final testing ahead of trialling with current clients and suppliers in March.

ZupaTech already runs the successful caternet.co.uk, a hospitality management platform providing eProcurement, accounts, stock and recipes to businesses such as contract caterers, restaurants, delis and pubs.

Al Fayolle, Group Managing Director at Forever Beta, said: “We’re delighted to have been appointed by ZupaTech. This is an ambitious and innovative business with serious growth plans for 2021 and beyond. It’s passion and entrepreneurial spirit fits perfectly with our own, and we can’t wait to see where the partnership takes us.”

Jerry Brand, Founder at ZupaTech, added: “This is our most important year yet. We were looking for an innovative but serious agency partner to immerse itself in the business and deliver us a fresh brand identity and communications platform that fully embraces our purpose and drives the new Business Operating Platform launch. Forever Beta was the only agency we felt aligned with our culture and business needs, and that we could trust to deliver.”