Forever Beta wins Decathlon

Who ran off with the Decathlon pitch..?

After a 5 way competitive pitch, sports retailer Decathlon has appointed us as its lead strategic & creative agency. Soon we will be launching the new positioning to the UK market with a TTL creative campaign. 

Decathlon, like many other retailers, has been relying on online sales due to the pandemic. But, as consumers return to physical stores and get back into sports they haven’t been able to play for a year, there is a big opportunity to steal market share from established competitors. Our new creative campaign will aim to catapult Decathlon into the UK consciousness and make it the go-to destination for sporting goods. 

Keep your eyes peeled for the campaign which will launch across TV, OOH and digital channels at the end of April. 

Al Fayolle, Group Managing Director, said: “As the country begins to open up again, consumers are looking to make the most of their freedom and leisure time by getting back into the sports they’ve missed. This is a vital time for any retailer, but especially those across the sports and leisure markets.  We’re excited to be working with Decathlon at such a pivotal moment.”

Chris Gilroy, Marketing and Communications Director at Decathlon UK said: “This summer Decathlon will be more relevant than ever with customers across the UK playing more sports outside, taking more staycations, and generally having a healthier mindset. When looking for an agency to help us communicate our offering, Forever Beta stood out for its originality and creative thinking. We’re so pleased to have them on board as a strategic partner.”