Hailing from Brazil and Yorkshire

We’re pleased to announce exciting new additions to our management team, Paulo Areas and Kirsteen Scoble Hart, Partner/Chief Creative Officer and Managing Director respectively.

Paulo Areas who originally hails from Brazil, joins the agency from Spain where he was General Creative Director at Ogilvy Madrid for four years. Previously he was International Creative Director at Leo Burnett and Lola Mullen Lowe working alongside brands such as Jeep, Chrysler, and Magnum Ice-cream amongst others. In 2013 Areas was part of the Cheil network and was responsible for the Korean network offices in Spain and Portugal before moving to Ogilvy. Paulo has won over 100 international awards in his career including Cannes Gold Lions and European Grand Prix. At Ogilvy Spain, he came to position the agency among the 30 most innovative agencies in the world in 2017.

In his own words, “I came to lead an already established brand that will allow me to expand the creative work beyond advertising, offering stronger solutions and ideas for our clients’ businesses. The name Forever Beta already stands for so much. Being an independent company, we are obliged to confront and question the status quo, to come up with new unexpected solutions, I feel that this is not only possible, but is already happening at ForeverBeta.”

Kirsteen who comes from the less exotic Yorkshire joins Forever Beta from MullenLowe London where she was Managing Director. During her career she has worked on some of the world’s biggest global brands in P&G and GSK, well known British Institutions including the Post Office, NatWest and Morrisons and much-loved charities in the British Heart Foundation, National Trust and Samaritans. Before MullenLowe she has been at a number of top creative agencies; TBWA, Wieden & Kennedy, Leo Burnett and Grey London. She too is an award winner, but is quick to highlight that what really drives her is people. “What sets Forever Beta apart for me is its people, I’m excited to join such a dynamic and energetic team who want to collaborate and innovate.”