Last week our Chief Creative Officer Paulo joined Login 2020 as a keynote speaker at their conference in Vilnius, Lithuania.

Although it is always challenging to present by distance (due to UK lockdown restrictions), his talk on the future of the creative industry was enjoyed by thousands of participants from across Europe, either physically at the event, or connected online.

Paulo raised questions about the conventional model agencies operate, the relationship between agencies and clients and mostly how to implement a startup mindset in big agencies.

The integrated online approach not only meant we could keep Paulo in London, it also allowed big names from a variety of industries across the globe to fill the schedule with their unique perspectives on innovation and digital culture.

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