Introducing OCEANTEE – The Sustainable Golf Brand
October 2020 sees the launch of the first set of brand comms developed by Beta Good, the sustainability arm of Forever Beta, for OCEANTEE – the sustainable golf brand looking to change the golf industry for the better.
The hero piece is a brand film that tells the story of OCEANTEE. It centres around the thought that a small change – something as small as swapping a plastic tee for a sustainable bamboo tee – can actually have a massive impact. It shows how a bamboo tee was the inspiration for setting up a brand that champions sustainability; for giving a voice to leading charities and organisations in this space; and for expanding the business beyond just tees into sustainable clothing too.
Ed Sandison, Managing Director and Founder of OCEANTEE said, “The OCEANTEE brand has evolved quite significantly this year and we wanted to find a way to communicate this visually. Beta Good were the perfect agency for this because they understood that whilst we are essentially a manufacturer, products are not the driver for the brand; sustainability is. We want to use our voice to show consumers and the wider golf industry that small changes can have a huge impact and this is reflected really well in the narrative of the brand film. It was also important for our brand voice to remain light-hearted and fun which can be tricky, but I am delighted with the outcome.”
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