On Wednesday 15th May our Hello Hells campaign scooped an award for Outdoor Campaign at The Drum Roses Award in Manchester.

The campaign was born from the insight that people had fallen out of love with lager. We were convinced that just one sip of Camden Hells would rekindle that love.

Leveraging moments when only a cold, refreshing lager would do, we encouraged people to say Hello to Hells. Our iconic illustrations showed that once you do try it, you’ll only ever have eyes for one lager, Camden Hells.

Thank you to The Drum Roses for a fantastic night of celebrations!