It’s been an amazing year for Co-op, us and our agency partners.

With an increase of over 4% in LFL sales, 1600+ new jobs from 100 new stores opening, an increase in the sale of Fairtrade products by over 6% and a focus on 100% fresh British meat throughout store, it’s been an incredible year.

In 2018 Co-op have reached new customers, with 4 pop up stores at major festivals; connecting with more than 200,000 younger customers and through supplying 4000 extra independent stores, they have furthered their reach.

At Forever Beta we could not be prouder of these results and the hard work that everyone has contributed to the well-deserved performance.

Contributing to this success, Co-op’s econometrics demonstrate that our Year of Eating Together campaign has worked wonders for the brand, performing better than previous campaigns from the grocer. All proving that having a truly integrated strategy focused on what really matters to the audience, and having a consistent and emotionally engaging suite of work, can do wonders for brands.

Well done team Co-op, here’s to another great 12 months!