It’s April and all the signs of spring are in the air; the clocks have sprung forward, the mornings are brighter, the grass is greener and our Easter campaign is now live.

Revisiting a favourite film of ours from last year we re-edited our TV ad, featuring a star turn from little Lily, to focus on the true meaning of Easter: Egg hunts. And with three large Easter eggs for £10 from the Co-op this year you’ll need to find a lot more hiding places.

Our campaign launched on the 6th April and will run until 22nd across TV, print, digital and social.