1derful news

After a competitive global pitch, Australian fintech brand 1derful have appointed us as their lead agency. Our first task will be to develop an international launch campaign for them. 

Working closely with 1derful we will help to craft product development & testing whilst we lead on the brand and comms strategy, brand platform, creative development and production roll outs across a host of global markets. 

1derful’s goal is to become one of the most influential and iconic financial brands of the 21st century through pioneering a radical new banking model that makes people better off every day. They are changing the way that people interact with money, making it easier for consumers to manage their finances by providing what they need before they even ask. Their simple, intuitive app will allow customers to control money on their own terms. 

Our ambitious ideas and entrepreneurial spirit were the perfect match for this pioneering brand and we are very proud to have been selected as their first agency. With lots to do and the launch approaching our work is well underway to go live before the end of the year. Watch this space. 

Robin Gadsby, CEO & Founder of Forever Beta, said: “With 8 wins under our belt already this year, we think this one technically counts as putting us on a hot streak. 1derful and its industry-first technology is changing the financial game, and as an agency built on, and continually investing in, innovation – from our new lab space to a raft of new hires – we are thrilled to be part of the future of digital money.” 

Luke Bunbury, Co-Founder of 1derful said: “Forever Beta fundamentally understands our business, our approach, our people and our product and the need to see them all grow, and was the only agency that matched our ambition as well as our belief in the importance of innovation to change the financial landscape. Their passion for what we are doing is inspiring and we can’t wait to launch and to see their work come to life.”