James has been in Planning and Strategy for over 10 years and now looks after the Strategy department at Forever Beta. He started his career at McCann Manchester supporting on the IPA Award-Winning ‘Like Brands. Only Cheaper’ campaign for Aldi. After a stint working on the global Reckitt Benckiser business for Havas Worldwide, he then spent four and a half years progressing through the ranks at MullenLowe to eventually lead on the Post Office, British Heart Foundation and Sloggi businesses. Having spent the majority of his career operating within the big agency network he was keen to get into the faster, more agile and entrepreneurial world of Forever Beta, where he now feels totally at home.