Genie Connections swipes right on Forever Beta

Genie Connections swipes right on Forever Beta
26/05/2021 Sasha O

Genie Connections swipes right on Forever Beta

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New dating app Genie Connections has appointed us to define their brand identity & positioning ahead of launching this month.

The app revolutionises the traditional swipe to match mechanic and has an unique bluetooth proximity setting which allows users to match with people they encountered in real-life, even on the tube.

To support this game-changing business, we developed a new brand identity for them based on real connections between real people. Using an ownable orange and purple palette, a bold new logo and an authentic brand promise “Made to meet”, their new branding will ensure they grab attention in a crowded market.

Forever Beta Group MD Al Fayolle says: “Genie Connections is the next step in online dating with a completely unique and innovative approach. We are excited to be working with the brand at these initial stages, establishing it as the leading dating service for modern busy individuals.”

Chris Allington from Genie Connections says: “We are at an exciting, pivotal stage with our brand, so it’s great to be working with Forever Beta, an agency that shares our vision for Genie Connections. Their extensive branding experience made them the perfect agency to help us find our place in the competitive dating app market.”