Eric Cantona stars as the ultimate influencer in our latest BetBull campaign
In our latest TV campaign for BetBull, Eric Cantona brings his power, presence and magnetism as the ultimate BetBull influencer.
The work “Le King” uses his inimitable charm and suave cool to help a BetBull member become a better influencer, while also encouraging fans to share their bets on the app and have more fun betting together.
The campaign follows our brand launch for BetBull last August which established Eric as the ultimate Bull. This new work aims to keep up the momentum of building brand awareness and the success of the first campaign.
The 30 second TV ad will launch on the 1st February and run for 6 months with digital display and social media to follow.
Patrick Flynn, Head of Client Services at Forever Beta said: “It’s every football fan’s dream to be socially followed by THE Eric Cantona. With BetBull this can be a reality! The latest work continues to champion BetBull as an innovative sports betting app and puts fun and community at the center.”
Paul Archer, Marketing Director at BetBull said: “Forever Beta has once again communicated how BetBull is pushing innovation within the sports betting space. Eric Cantona as the BetBull influencer emcompasses all the unique features the excitement of betting together that we as a platform have to offer.”