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Arabian hospitality meets Italian elegance

Etihad

Arabian hospitality meets Italian elegance

Two great brands, two locations, one landmark film

Services

  • Digital content and social strategy
  • Creativity at the heart of performance

Formats

  • Social
  • Digital
  • Partnerships

The brief

With recent changes in cabin Etihad’s premium feel has been at risk. Our task was to launch a new amenity kit partnership with the Italian perfumer Acqua di Parma with energy and sophistication. Our challenge - to affirm Etihad’s dedication to their premium cabins whilst staying true to both brands.

Video

Approach

Distilling the brands down to their core essences, we landed on the idea of sensory sophistication. After a shoot in two countries and multiple locations, we crafted a film that explored the sensory touchpoints of each brand, showing off the product in a manner evocative of the premium cabin experience.

Results

The campaign achieved a


reach of 19.5m on Facebook and Instagram

alone, and achieved 26% higher view-through rate compared with previous campaigns.