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Co-op Price Cuts

co-op

Co-op Price Cuts

Unexpected savings in bagging area

Services

  • Brand strategy and design
  • Integrated comms campaigns
  • Retail strategy and POS
  • Colleague engagement

Formats

  • TV
  • Radio
  • Press
  • OOH
  • DOOH
  • Social
  • Digital
  • Instore

Price cuts with cut through

In the face of tight competition on the high street, in January 2018 Co-op invested over £50m to reduce the price of over 600 of its products.

Our task was to ensure as many people as possible knew they could now pop just around the corner to get their shopping for less, without losing the signature Co-op warmth and charm.

video

Armed with charm

Our fully integrated campaign did just that. With a charming VO from Peep Show's Isy Suttie we told the story across TV and radio as well as print, digital display and OOH. Using simple but playful headlines alongside a wide range of product shots we communicated the value message without over-complicating or losing our distinctive tone.

In addition our ambient Metro wrap featuring a bag full of products when open and being read was an impactful way to spread the price cuts message.

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Co-op Price Cuts
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Co-op Price Cuts
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Co-op Price Cuts
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Co-op Price Cuts
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Co-op Price Cuts