loader
Halloween is Better Together

Co-op

Halloween is Better Together

Sharing’s scaring

Services

  • Brand strategy and design
  • Integrated comms campaigns
  • Digital content and social strategy
  • Retail strategy and POS
  • Colleague engagement

Formats

  • TV
  • Radio
  • Press
  • Social
  • Digital
  • Instore

Our brief from the Co-op challenged us to:

Get more people to shop with Co-op for the Halloween occasion

Demonstrate that Co-op food brings people and communities together at Halloween. Highlight that when members buy Co-op branded Halloween snacks 1% of what they spend goes to Co-op supported local causes

Video

Campaign insight

Continuing consistency with our Year of Eating Together creative platform, our Halloween instalment brought the local community together at the most community oriented time of year, Halloween.

We encouraged people to get together over Co-op Halloween snacks and illustrated how buying the Co-op Halloween product range helps give back to local communities, such as sport clubs for children.

Consumer insight

We showcased how important local causes, such as youth football teams, are to their communities by creating a charming TVC that took the audience from serious match tactics to the unexpected arrival of spider dog.

Co-op’s delicious own brand Halloween products took centre stage, bringing everyone together from friends and family to zombies, werewolves and spider-dogs.

loader
Halloween is Better Together
loader
Halloween is Better Together

Approach

Our TV spots showed Co-op’s great value, with a voice-over that played on real moments between couples and their party preparations. We reinforced the TV across different media channels - press, radio, social/digital – showcasing Co-op’s range of quality products and great value – perfect for weekend occasions.

loader
Halloween is Better Together