loader
Easter is Better together

Co-op

Easter is Better together

Let the egg hunt begin

Services

  • Brand strategy and design
  • Integrated comms campaigns
  • Digital content and social strategy
  • Retail strategy and POS
  • Colleague engagement

Formats

  • TV
  • Radio
  • Press
  • Social
  • Digital
  • Instore

The brief

Our brief from the Co-op challenged us to:

Get more people to shop with Co-op for the Easter occasion. Demonstrate that Co-op food brings people together at Easter. Highlight Co-op has great quality products at good value.

video

Campaign insight

Continuing consistency with our Year of Eating Together creative platform, relating to the time of year, our Easter instalment inspired people to reconnect, branching out after the winter months, encouraging people to be more sociable with family and friends.

Consumer insight

To engage the audience in a relatable manner, we created an insightful and character led TVC, grounded in the insight that parents are trying to balance it all, do the best for their kids and still find time for themselves.

In reality, picture perfect parenting just isn’t the norm. More and more parents are uniting in their approach and being more realistic, or at least having a good laugh along the way, to get them through with a degree of sanity!

loader
Easter is Better together
loader
Easter is Better together
loader
Easter is Better together

Approach

Our campaign brought to life honest and believable portrayals of parenting in 2018, relatable to the audience whilst showcasing the great range of Co-op Easter products. We reinforced this throughout our fully integrated campaign, from TV, print, radio, social and digital, through to instore.

Results

The results were cracking (Sorry!)

£ sales up 8.6% and significant growth in confectionary & hot cross buns (hero Easter products).