New hires to boost Northern offering.
Forever Beta is starting a new chapter in Manchester, having doubled in size in the last six months. Building on their successful 2-year relationship with the Co-op, the growth centres on the addition of new leadership and a creative department as they look to rapidly grow their Northern offering.
CEO Robin Gadsby said “This feels like the natural growth of our agency, which has only been made possible by the learnings we’ve taken from working relationships built over the last two years. We’ve listened and improved – that’s the definition of being Forever Beta.”
The Manchester overhaul began with the appointment of Chief Operating Officer Nick Hussey, one of the founding figures in Mother’s early days with a track record of building successful agencies.
He was joined in January by award-winning senior creative team Matt and Dan, formerly of Iris London, who are currently picking up awards for their work on Wickes Tradesman's Suncream to add to their numerous awards for Harrison's Fund. They were followed by the addition of fellow northerners Hayley and Amy, who joined after 7 years in the industry including 5 years at McCann Manchester.
The growth sees the Manchester agency well positioned to build on their previous successes, which includes working more closely with the Co-op and an aggressive new business drive backed by the strategic and design firepower of London.