It’s all about you. Or, as we like to say, U.
HTC have been quietly pursuing brilliance for the past 20 years, creating products that enrich people’s lives. To help them name and launch their next chapter, we felt it was time to take their brand positioning and turn it on you.
There is brilliance in all of us. There is brilliance in the everyday. With HTC’s latest technology we’re helping HTC empower you (or U) to pursue your own brilliance.
The campaign started with a teaser film, culminating with the launch on the 12th of Jan. Then it’s over to U.