Google Apps for Work launch out of this world campaign
Forever Beta and Google Apps for Work have launched a global (intergalactic) campaign helping people re-appraise the time they lose to different work tasks.
We created an interactive and personalised #MakeTime experience that calculates user’s time lost to emails, meetings, procrastination and chaotic collaboration.
Based on the information entered, the experience delivers a personalised video and customisable GIF; showing users what they could be doing with this extra time instead.
The campaign spans across Google for Work’s global YouTube, G+, Facebook, LinkedIn and Twitter accounts, maximising its reach through paid for and organic comms.