Cheapflights appoints Forever Beta and Goodstuff to launch rebrand
Award-winning London integrated ad agency Forever Beta have been appointed as Cheapflights’ first ever globally retained creative agency. Forever Beta outperformed 4 other agencies to win the spot, and are hugely excited to work with the brand, and elevate it to the next level.
Part of the Momondo group, Cheapflights have been on the lookout for a creative agency following massive investment in technology and app functionality in October 2014. Forever Beta’s first task is to re-position Cheapflights as a destination metasearch brand helping customers to find the best travel deals.
Samantha Otter, the global head of customer and marketing communications at Cheapflights, said: “Following significant investment in our product and user experience over the past couple of years the time was now right for us to have a presence in the media which reflects our status as a modern, innovative and dynamic digital business.’ Forever Beta look forward to being instrumental in the next part of the Cheapflights journey.Read more