Hands up if you like the tube strike? Us neither
As workers line the streets, jostling to hail a black cab to work, this presented a great opportunity for GetTaxi to be a little playful and poke fun at the strikes, while drawing attention to their offer of £10 off your first ride.
Creating interesting content that reacts to real-time events is consistently shown to significantly boost consumer engagement. In the ever-changing landscape of social media, one thing stays the same — people respond to what’s relevant to them right now, not two weeks ago.