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The power of__yet

Google

The power of__yet

Growing Scotland’s digital skills

Services

  • Brand strategy and design
  • Integrated comms campaigns
  • Innovation and ideations
  • Retail strategy and POS

Formats

  • Radio
  • OOH
  • DOOH
  • Instore

Welcome to Google Digital Garage Scotland

Google Digital Garage is a place where anyone can pick up the skills they need to help fulfill their potential, with free in-person training - an amazing initiative from Google. We were tasked with producing an awareness campaign for the launch of Google Digital Garage in Scotland.

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The power of__yet
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The power of__yet
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The power of__yet
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The power of__yet

Collaboration at its best

For this project we were invited to collaborate on an intense 3-month project with Google’s internal creative department, Google Creative Lab.

The Google Creative Lab team joined us in Shoreditch for the duration of the project, and together we landed on the idea of ___yet. A single word that packs a hell of a punch. A single word that turns all the things you haven’t done, into things you haven’t done__yet.

It could be a cool business idea that you haven’t started yet, or a website you haven’t built yet. And it all starts with a visit to the Google Digital Garage.

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The power of__yet
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The power of__yet
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The power of__yet
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The power of__yet

What’s your ___yet?

This idea was integrated into every media channel and touchpoint, including digital OOH, press, radio, PR, social and in-store.

This was a powerful showcase of our ability to collaborate at the creative stage and adapt our processes to work in partnership with our clients to achieve something that was greater than the sum of our parts.

The Google Digital Garage in Edinburgh opened its doors on the 16th July 2018.

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The power of__yet