London & New York
Award-winning London integrated ad agency Forever Beta is expanding into innovation with the development of a startup incubator and accelerator to help launch new and nurture existing companies. The agency intends to develop it’s own products, build products for its clients as well as investing in small companies and on some occasions taking equity in return for its integrated services.
Start-ups that secure a place on the incubator or accelerator programme will get the full support of the agency including office space, business & brand strategy, marketing services and investment through its network of Angels and VC firms.
The agency has partnered with Joelson Wilson the international law firm to help the startups with the investment and legal requirements. The innovation division will see people from Forever Beta develop their own products and businesses for themselves and their clients. The incubator will help entrepreneurs to launch their startup will the full support of agency and legal team while the accelerator will help foster growth with the full service agency services support.
With clients including Google, Friends Provident International and Gett, the company has become respected for combining established agency structure & process with principles & models from the tech/start up world. Not only has this progressive approach attracted a diverse client portfolio, it has also attracted a stream of smart, young talent that is driving this contemporary approach to solving enterprise and consumer communications challenges.
The organization is inherently collaborative and has built its operation across London and New York. Robin Gadsby, Founder & CEO said; “With over 500,000 new companies launched at the turn of the year with strong digital city agendas in the north of England we want to help people launch and digitise their companies ready to scale and grow. Forever Beta will have this proposition in all its locations”.