Amazon Prime Video

Clarkson’s Farm for Amazon Prime Video

Calling Jeremy Clarkson a F***er on billboards across Europe to promote his new show.

Let’s face it, Jeremy Clarkson is a bit…well…polarising. So when Amazon Prime Video asked us to create as much noise in the Nordics as possible for the launch of his new show “Clarksons Farm” we knew exactly what to do.

We filled Stockholm with billboards calling him a F***er (and by that we mean farmer, of course).

The results were staggering and our idea quickly expanded from a tactical activation in Stockholm to a multi-channel campaign across Europe, even earning a prime spot on Amazon’s landing page.

results

FROM A TACTICAL STOCKHOLM ACTIVATION TO A MULTI-CHANNEL CAMPAIGN ACROSS EUROPE

THE MOST WATCHED CONTENT IN AMAZON’S HISTORY

Amazon LOVED IT SO MUCH THEY PLACED IT ON ITS .COM MASTHEAD

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