BetBull

BetBull

Taking Betbull from start-up to scale-up in one of the UK’s most competitive categories.

Betbull asked us to help them stand out in the highly competitive sports betting market. Our insight? Betting on sport shouldn’t be a cold financial transaction, it should be a sociable way of connecting with other fans, enhancing the experience of watching sport.

To bring this to life we enlisted the help of Eric Cantona and a cast of charismatic betting mates in a collection of cheeky TV spots that led the brand’s first ever TTL campaign. We invited people to find their “Betmates” across radio, TV, BVOD, social, digital and content partnerships with JOE and Talksport.

results

INCREASED BRAND AWARENESS BY 5% IN JUST 3 MONTHS

INCREASE IN SEARCH TERMS OF 70%

62% WERE MORE LIKELY TO CONSIDER BETBULL AFTER SEEING THE AD

RANKED 6TH FOR DISTINCTIVE & DIFFERENT IN THE CATEGORY.

(Above established players Ladbrokes, Betway, Coral & Virgin Bet)

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