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You’re never too busy for a Joyböl
06 Dec 2018 - LDN

You’re never too busy for a Joyböl

The ready in seconds smoothie bowl

How often do you come up with an excuse to skip breakfast? Now-a-days missing breakfast is used as a badge of honor, to show off how busy our lives are. Well, not anymore.

Joyböl, a new range of on-the-go smoothie bowls are ready in seconds, by just adding water. The convenient breakfast options were launching in 400 Tesco Express stores across the UK and needed a supporting campaign to drive footfall.

This launch coincided with the busiest time of the year - the run up to Christmas. So who better to use than the busiest man there is, Santa.

Working closely with the Kellogg - Joyböl team we created a campaign that had both relevance and creative standout during this busy festive season.

We produced animated InLink ads and ATM screens calling out typical “too busy to eat” scenarios with Joybol being the answer to all those rubbish excuses.

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